Elon Loses $56B, $600k Salaries, SSA COLA Announced

Plus: Santa Claus Rally Explained

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Read time: ~3 minutes

Welcome Back, Fellow Parent

Ever heard of the "Santa Claus Rally"?

It's not just holiday magic—it's a real phenomenon in the stock market that often takes place during the last week of December and the first two trading days of January.

Historically, this period has seen a consistent market uptick, averaging a 1.3% gain. This boost is driven by investor optimism, year-end bonuses, and less institutional activity during the holidays.

Will Ferrell Santa GIF by filmeditor

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But what does it mean for you as a parent-investor?

While the Santa Claus Rally can be a nice end-of-year surprise, it’s important to keep your long-term financial goals front and center. Investing wisely during the holidays means sticking to your budget, thinking long-term, and not stretching yourself thin.

Plus, remember that the stock market always carries risks, and nothing is guaranteed. Staying focused on a well-diversified portfolio and avoiding emotional decisions can help you make the most of any market trend while safeguarding your family's financial future.

Certain industries have historically benefited more from the Santa Claus Rally than others:

  • Retail and Consumer Goods: Often see a boost thanks to increased holiday spending.

  • Technology Companies: Perform well as people buy gadgets as gifts.

  • Travel and Leisure Industries: Benefit from increased holiday travel.

  • Consumer Discretionary Companies: See higher revenues from spending on non-essential items like apparel and luxury goods.

  • Financial Services: Get a lift from increased end-of-year investing activity.

Understanding which industries benefit can help you make more informed decisions if you decide to invest.

If you’re curious to learn more, check out my full breakdown on what the Santa Claus Rally is and how it can fit into your family's financial plan.

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Money News  

Here’s a quick roundup of interesting things happening across the markets:

Elon Musk has been trying to get his $56B Tesla compensation package from 2018 reinstated for some time now. Looks like he lost the latest attempt as courts are still not in favor.

Credit Card fees are on the rise, with major players citing regulations as the key cause (even though they may not come to fruition).

According to a recent Empower survey, Gen-Zers believe financial success = ~$600k salary. This is mind-boggling to me as a millennial (cohort’s response was ~$180k) and I’ll be curious to see how the mismatch between expectations and reality plays out over the next few years for Gen-Z.

Curious how salaries stack up between the US and Canada? Interesting study by GoBankingRates. Spoiler: it’s pretty similar.

The Social Security Administration announced a 2.5% Cost-of-Living Adjustment (COLA) for 2025. This is another indicator of stabilizing inflation. For reference, it increased 8.7% in 2023 (highest in ~40 years).

If you’re looking for additional interesting things to read, below are a few free newsletters I recommend, from one parent to another. Make sure to confirm your subscription to give them a try.

Outro

Thanks for reading, and please don’t hesitate to reach out with any questions.

I love writing content knowing it’s helping at least one family out there. 🤑

See you next week,

The Dollar Dad

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