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Elon Loses $56B, $600k Salaries, SSA COLA Announced
Plus: Santa Claus Rally Explained
Read time: ~3 minutes
Welcome Back, Fellow Parent
Ever heard of the "Santa Claus Rally"?
It's not just holiday magic—it's a real phenomenon in the stock market that often takes place during the last week of December and the first two trading days of January.
Historically, this period has seen a consistent market uptick, averaging a 1.3% gain. This boost is driven by investor optimism, year-end bonuses, and less institutional activity during the holidays.
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But what does it mean for you as a parent-investor?
While the Santa Claus Rally can be a nice end-of-year surprise, it’s important to keep your long-term financial goals front and center. Investing wisely during the holidays means sticking to your budget, thinking long-term, and not stretching yourself thin.
Plus, remember that the stock market always carries risks, and nothing is guaranteed. Staying focused on a well-diversified portfolio and avoiding emotional decisions can help you make the most of any market trend while safeguarding your family's financial future.
Certain industries have historically benefited more from the Santa Claus Rally than others:
Retail and Consumer Goods: Often see a boost thanks to increased holiday spending.
Technology Companies: Perform well as people buy gadgets as gifts.
Travel and Leisure Industries: Benefit from increased holiday travel.
Consumer Discretionary Companies: See higher revenues from spending on non-essential items like apparel and luxury goods.
Financial Services: Get a lift from increased end-of-year investing activity.
Understanding which industries benefit can help you make more informed decisions if you decide to invest.
If you’re curious to learn more, check out my full breakdown on what the Santa Claus Rally is and how it can fit into your family's financial plan.
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